Free Resource

The CRE LinkedIn
Authority Checklist

27 profile and content fixes for CRE professionals who want to stop being invisible on LinkedIn.

01Profile Foundation

Headline uses the formula: [Role] + [Who you help] + [Market/Location]

Banner image shows your precinct or a deal you've closed

About section opens with a client pain point, not your biography

Featured section includes 1–2 LinkedIn posts with high engagement

Experience section lists at least one notable deal with dollar value

Skills section includes "Commercial Real Estate" and your property type

Custom LinkedIn URL set (e.g., linkedin.com/in/yourname)

Content ratio planned: 35% Growth / 35% Authority / 20% Conversion / 10% Personal

Google Alerts set up for your top 3 local suburbs

Target 50 engagement list built (active local commenters)

Minimum 3 content pillars defined for your market

One deal story post written and scheduled

One local market insight post written and scheduled

One personal connection post written and scheduled

Precinct list of 10 target businesses/developers identified

Brandjack Formula template saved and ready to use

Local council or development authority followed on LinkedIn

One "Local Jacking" post drafted using a local news hook

Saved search in LinkedIn for your target property type + suburb

Engaged on 5 local business posts this week

Tagged at least one local entity in a relevant post

Comment strategy defined: 10 comments per day on target accounts

First comment posted within 60 minutes of going live

Consistent posting schedule set (minimum 3x per week)

LinkedIn Creator Mode enabled

DM follow-up template written for warm connections

90-day content calendar drafted or in progress

Stop guessing and start following the proven system used by top commercial brokers to dominate their local precincts.

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